The History Of Isagenix

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Isagenix International LLC is a family owned business based in Arizona which makes health and wellness products. Isagenix traces its origins to Founder John Anderson and Jim and Kathy Coover the Co-Founders. The three have a unique skill set which was instrumental in the successful establishment and growth of the company so far. John Anderson is also known as the Master Formulator and is the brains behind the formulation of Isagenix products. Before embarking on Isagenix, Anderson was the formulator for supplements and nutritional and weight loss products for more than 600 companies where he contributed his knowledge to the creation of more than 2,300 products. Anderson’s science and art of product formulation is unmatched as he strives for creativity, efficiency, effectiveness and revolutionary formulas. 

Jim Coover who is also the President of Isagenix has his skill set in the building and directing of start-ups especially those in the health and wellness sector. The tremendous growth of Isagenix is attributed to Jim Coover’s experience of more than 30 years which coupled with his leadership skills has been indispensable in the building of marketing infrastructure to promote growth. Kathy Coover also the Executive Vice President has a skill set built deep into the Network Marketing Industry. 

Network Marketing is one of the most difficult marketing strategies but through her experience, hard work and sheer determination, Kathy has been able to mold many Isagenix entrepreneurs. She has also been credited for an effective and dynamic training system for Associates who have been instrumental in the tremendous growth of sales. The Coovers in 2005 acquired ownership of the company from John Anderson but retained him as the Master Formulator. Other Senior Management Executives include Erick Coover, Kevin Adams, Adrianna Pozzani Lynch, Travis Garza and Darren Fujii among others who all share one characteristic-they are all leaders in their own fields.

Since its establishment in 2002, its first branch outside of the United States was in Canada in 2006 and in 2009 it spread wings to Australia, New Zealand, Hong Kong and Taiwan. The strength of Isagenix lies in its family based approach. As its founders say, Isagenix is a business started by family for families. Most of its associates are stay at home parents who all want to successfully balance between personal and work time without strain. The company values its associates as they are the consumers as well as their business leaders. With more than 190,000 associates in 2012, Isagenix International had revenues estimated to be around $335 million, a 28% increase from 2011. In the last five years, sales have increased by 1300%, with almost 95% of these sales being from associates. Isagenix has successfully cut across the race, gender, ethnic and national divisions with its Associates drawn from Black, Hispanic, Caucasian, male, female and different nationalities.

Isagenix's vision has been to manage weight, offer energy and performance boosting solutions as well as create wealth. According to the founders, the three principles would free people from their physical and financial pain. Isagenix products are well designed and revolutionary. The company’s policy is that beauty is not skin deep and therefore develop products which promote a longer, healthier and better life and have a whole-body outlook to health.

There are weight loss products such as the Shake and Cleanse Pak, Kosher Cleanse Pak and Healthy Maintenance and Nutritional Cleansing Programs. Their Snacks and Mild Meals include IsaDelight Plus and IsaLean Bars all designed to be healthy and nutritious. Energy and performance solutions include IsaPro, IsaLean Pro and Ionix Supreme all carefully designed to boost energy and better performance for athletes and non-athletes alike.
There are also healthy aging solutions such as Product B Antioxidants plus Telomere Support which targets radicals and telomeres of the chromosomes, two factors instrumental in the ageing process. Isagenix International has also designed targeted solutions and daily health products for both men and women. 

Isagenix International relies on a good reputation to be successful.

Many clinical trials have proven the products to be effective and safe. The ingredients contained in the products do exactly what the product is made to. For instance, the popular IsaLean protein shakes contain 23gms of protein and enzymes necessary to aid the body increase its ability to absorb nutrients and therefore keep up a lean body. Cleanse for Life Supplements are available in both liquid and powder form both with over hundred nutrients in the form of antioxidants, ions and cleansing substances. All these products have been tested not only by scientific experiments but also by millions of users who buy Isagenix solutions on a daily basis because they believe in the desired effect produced by the products. This is what creates the reputation that Isagenix International is based on.

Isagenixx has embraced technology and social media in its business. The company is found across all the main social media platforms such as Facebook, YouTube and Twitter. These media are instrumental in not only connecting with their associates but also current and potential customers. Indeed, 95% of customers order Isagenix products online. The products are available in various e-commerce sites as well as in Associate’s websites. For instance, Independent associates such as IsaTonic are a good place to buy Isagenix online. The prices from associates can either be at a wholesale, reward or retail price depending on the preferences of the customer.

When customers order Isagenix online, the products are shipped to them from the warehouse closest to them. For instance, to get Isagenix in Australia, warehouses are located in Sydney, Perth and Brisbane from where they are shipped directly to the client. Isagenix International has claimed its place in the health and wellness market and is therefore here to stay with no doubt. It has positioned and dedicated itself to offer solutions for various global challenges such as obesity and aging. Its focused and experience-rich leadership coupled with solid working and popular products and good company ethics will drive the company to greater heights. As the world looks into the future with uncertainty and challenges brought about by modern lifestyles, Isagenix will always be there with more products and solutions to make sure the human species continues to survive.